Take Me Fishing captures the excitement and memories associated with boating and fishing. It’s a campaign with appeal across a broad range of audiences and a focus on action and awareness. The campaign blends the picturesque beauty of nature, the excitement of the sport and the idea of memories all into a single image, featuring a dynamic website and media buy, and a strategically important direct mail marketing component with state fish and wildlife agencies.
The campaign not only creates awareness, it also encourages boaters and anglers to take one more step toward participation in a measurable way.
It’s a comprehensive, measurable approach to reaching boaters and anglers of all ages and experience levels. By increasing participation RBFF fulfills its mission of helping to protect, conserve and restore this nation’s aquatic natural resources.